UI/UX · Product Design · CRO · Front-end
UI/UX & Product Designer.
I’m Prasanth K, a strategic UI/UX and Product Designer turning complex business goals into accessible, scalable digital experiences.
Featured Projects
From insight to impact.
A focused selection of design-system, product, and experimentation work across financial services and SaaS.
About
Strategy, craft, and production thinking in one practice.
For 15 years, I’ve designed enterprise products, high-performing digital experiences, marketing websites, and scalable design systems across FinTech, Banking, Credit Cards, Mortgage, and SaaS.
I connect UX strategy, visual design, experimentation, and front-end implementation—helping cross-functional teams move from evidence to polished, accessible experiences.
Core capabilities
Skills that connect strategy to delivery.
A multidisciplinary practice spanning product thinking, scalable systems, front-end craft, and modern AI workflows.
UX & Product
UX strategy, user flows, wireframing, prototyping, interaction design, user-centered design, CRO, A/B testing.
Systems & Tools
Figma, FigJam, design tokens, component libraries, Photoshop, Illustrator, Miro, Jira, VWO.
Front-end
HTML5, CSS3, JavaScript, responsive UI, Bootstrap, Tailwind CSS, Drupal and WordPress theme development, Git, WCAG.
AI workflows
ChatGPT, Claude, Microsoft Copilot, Cursor AI, Figma AI, Adobe Firefly, v0 by Vercel, and Lovable.
Contact
Let’s build a clearer, stronger digital experience.
I’m open to conversations with recruiters, hiring managers, product teams, and collaborators working on meaningful digital products.